To drive the learning process, schools teaching the Food Bowl Connection unit have the option to run a branding design competition in class.
The unit culminates in a branding design task, in which students are asked to design a logo and a tagline for produce from the Liverpool Plains, the students’ local area or other focus area chosen by the teacher.
Between 2017 and 2019, Food River Station ran a branding competition on a national level, Brand Muster Challenge. The expansion of the program and inclusion of alternative focus areas has meant that the official Brand Muster Competition no longer runs, however teachers utilising the unit can use this page to provide inspiration for their students in devising their own hi-tech, low-tech or no-tech designs.
These past selections from student's entries into our Brand Muster Challenge reveal their understanding of the Food Bowl Connection Unit and how they connect with the food source environment they have learnt about. We thank all the students and teachers who have got involved in the competition for the past three years!
Our 'Brand Muster' Award was judged by a dynamic panel of prominent judges offering perspectives from all angles - food, farming, design, and education. See the past judges here.
2018 Brand Selection
2017 Brand Selection
Our logo expert, Jeremy Creighton - Creative genius & Director of Passport Brand Designs
An international branding specialist with 20+ years’ experience, Jeremy has worked with some of the world’s most successful brands across America, Europe, Asia, Australia and New Zealand. Driven by a single-minded idea that brand must always come before product or service, Jeremy founded Passport in 2005.
Since then he has immersed himself in the branding of clients such as Coca Cola, Melbourne Football Club, RJ Reynolds and Nestle; forming a creative army of fellow mad geniuses in Australia and California to continue to spread the mantra of ‘brand-first’ design. When he’s not rallying the troops, Jeremy keeps the artistic juices flowing by painting and potting, fueled by coffee from his café, The Common Room.
Jeremy judged student designs in our Brand Muster challenge from 2017 - 2019; in the following video he explains what he looks for in a brand design!