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 Food River Station's

'brand Muster' CHALLENGE

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National Branding Competition

Unit Task: To design a high-tech, low-tech, or no-tech logo and tagline for the Liverpool Plains Food Source Region of NSW

Meet our awesome International Judge for the 3rd year

Jeremy Creighton 

Creative genius and Director of Passport Brand Designs

An international branding specialist with 20+ years’ experience, Jeremy has worked with some of the world’s most successful brands across America, Europe, Asia, Australia and New Zealand. Driven by a single-minded idea that brand must always come before product or service, Jeremy founded Passport in 2005.


Since then he has immersed himself in the branding of clients such as Coca Cola, Melbourne Football Club, RJ Reynolds and Nestle; forming a creative army of fellow mad geniuses in Australia and California to continue to spread the mantra of ‘brand-first’ design. When he’s not rallying the troops, Jeremy keeps the artistic juices flowing by painting and potting, fueled by coffee from his café, The Common Room.

Challenging students of all backgrounds to become 'Champions for Sustainable Australian Agriculture'

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Food River Station is thrilled to announce its School's National Annual Branding Competition, Brand Muster Challenge, which is run in conjunction with our Food Bowl Connection Unit.


As part of the unit, students are asked to design a logo and a tagline for the Liverpool Plains Food Source Produce. Their designs then became automatically eligible for the 'Brand Muster' Awards, and are judged by our dynamic and prominent brand design specialist, Jeremy Creighton. No better person for the job - thanks Jeremy! 

At Food River Station we believe that connecting with a place is fundamental to caring for it. As our Food Bowl Connection Program focuses on large scale food production in the world-class Liverpool Plains Food Source, we are keen to instil the all-important 'ethic of care' for this food source. In doing so, we are also making students aware that ALL FOOD SOURCES MATTER!! 


'Brand Muster' has been  created to test the effectiveness of the unit, and our philosophy, It also drives the learning process.. 

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Conditions of Entry

Entries must be in on Friday 27th September 2019 (Last week of Term 3).

Each school can enter 3 designs in total

One in each section - high-tech, low-tech, no-tech

Prizes are divided into Primary and Secondary divisions, giving 6 prizes of $50 cash in total

There is one overall prize plus $50 cash

2017 Winners!
Photo: Sally Alden

Brand Muster CHALLENGE

2017 Brand Selection 

2018 Brand Selection

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NEGS is pleased to be involved in the Brand Muster for our third Year. This completion provides our student with opportunities to explore food source and how that impacts on our environment. 


At NEGS, some of my Year 7 class live within the Liverpool Plains region and board at the school. Most students who attend the school that live in other areas of Regional NSW and QLD. These students see the importance of designing a ‘Brand' that represents the very food that their families produce. They then see the relevance of marketing produce that is sustainably grown, that can be identified as coming from a particular region. This regional identity can be provide consumers with confidence in the product, is a strong selling point and provides opportunity for a brand loyalty to develop. 


"Students at NEGS enjoy designing Brands about the food that their families produce by using the latest technology." 


It will allow your students to consider where their food comes from. No better place to start than with the Liverpool Plains, as the region produces environmentally sustainable food for all people to enjoy."


Ms Ingrid Steddy

CAFS, Textiles and Design, 
Design & Technology and Design Mandatory Teacher.
Uralla Road, Armidale, NSW 2350
+61 2 67748700

© 2019 Copyright Food River 

You can reproduce this for educational purposes provided that any statement, copy or adaptation of the material includes an acknowledgement the copyright is owned by Food River. Any other reproduction (or part of it) is in infringement of copyright unless authorised by the copyright holder or legislation.